Our Team

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Welcome to the heart of our entrepreneurial incubator: our dedicated team. Comprised of seasoned entrepreneurs, industry experts, and passionate mentors, we are committed to empowering the next generation of innovators to achieve their entrepreneurial dreams. With diverse backgrounds spanning various industries, our team brings a wealth of knowledge, experience, and networks to the table. We understand the challenges and opportunities that come with building a startup from the ground up, and we’re here to guide and support you every step of the way.

 

Whether you need strategic advice, practical insights, or connections to investors and partners, our team is ready to roll up our sleeves and help you succeed. Together, let’s turn your vision into reality and make a meaningful impact on the world.

Dr. Beth Kimathi

Managing Director / CEO

Dr. Beth is the Managing Director and the overall Team Leader at Peta Consulting Limited. She is an entrepreneurship development expert with over 17 years’ progressive experience designing and implementing entrepreneurship programmes and working with youth, women, and SME entrepreneurs to help them start and grow sustainable businesses.

Caroline Ngima

Head of Training & Consultancy

Ms. Caroline is the Director Operations & Administration. She has over 15 years’ professional experience in leadership, business development, financial management, strategy, customer relationship management and team building. Caroline has vast experience working with, coaching and mentoring ‘Chama’/investment groups, entrepreneurs, youth, women and business leaders.

Dr. Joan MWIRIGI

Head of Mentorship & Coaching

Dr. Joan Mwirigi is a result -oriented business advisor with more than 15 years of experience in strategic planning and execution. She possesses expertise in entrepreneurship growth, strategic partnerships development, stakeholder and relationship management, capacity building, trade finance, credit risk management and business planning. She has nurtured multiple SMEs across diverse sectors.